The FACE Foundation
The FACE FOUNDATION, has ONE goal which is to make an extraordinary difference in our world. By our dedication to this goal, we have achieved impact in various areas, improving the lives of individuals and communities.
The Challenge
The FACE Foundation started as ASPIRE Project that catered for children in secondary schools. There was a need to expand the scope of the foundation to cover Feeding, Clothing and Empowerment.
The Solution
Repurpose the Aspire Initiative and transition into an Organization who’s mission is to Feed, Inspire (Aspire), Clothe, and Empower Nigerians.
Visual Identity and Brand Assets
I started out by making research on the logos and Identities that reflect Care, Compassion, Friendliness, Happy and every other word that could signify a people ready to help. I tested out a fre shapes and patterns until I arrived at the one the team preferred.
The FACE Foundation Brand
The Logo and Assets blended well into the branding across prints, Social Media and Web making the Foundation able to approach partner organization and co-project sponsors of outreaches and initiatives.
The Outcome
The foundation with this new Identity gained partnership with Lagos Food Bank and Gionee to further reach out to the selected audience that needs to be reached out to. The foundation impacted at least 5,000 persons in the first year of Rebranding.