Torrista

Torrista is a Market Place for Tours and offers Financing for Customers and Partners.

My Role:
Web App UI/UX Design
Digital Travel and Tours Booking
Year2024
IndustryTravel & Tourism
Contributors
Ibrahim Lawal - Lead DeveloperJohn Dibashi - Backend DeveloperJeremiah Okon - Frontend Developer

The Challenge

In Nigeria, the tourism industry faces challenges such as limited access to affordable tours, unreliable travel information, inadequate financing options, safety concerns, and cumbersome booking processes. These issues hinder tourism growth and limit opportunities for Nigerians to explore their rich cultural heritage and diverse landscapes.

The Solution

The solution is to have a marketplace for tours, a web app platform that provides affordable and flexible tour packages, financing options, and verified, reliable travel information. It prioritizes safety and authenticity while delivering a seamless and user-friendly booking process, ensuring an exceptional travel experience for users.

Digital Travel and Tours Booking
Digital Travel and Tours Booking

User Flows

I started out by creating a user flow where users explore tours based on preferences like location and budget, review verified details, and select packages with flexible payment options, including financing. The seamless booking process provides instant confirmation, real-time updates, and support, ensuring a safe and memorable experience.

Digital Travel and Tours Booking

Low Fidelity Wire Frames

I Tested with the flow of Tour booking would look like on a low fidelity Wireframe before heading on to the Hi FI Design.

Digital Travel and Tours Booking

A well detailed and structured website

The Torrista Website is a user-friendly platform for travel and tourism, with a focus on Nigeria and Africa. The website offers curated tour packages, flexible financing, and a seamless booking experience. Key features include detailed package listings, vendor verification, travel savings plans, and safety guidelines. Mobile optimization ensures accessibility, while the blog provides travel inspiration and cultural insights. Torrista’s design emphasizes transparency, ease of use, and a commitment to showcasing authentic, memorable experiences.

Digital Travel and Tours Booking
Digital Travel and Tours Booking
Digital Travel and Tours Booking
Digital Travel and Tours Booking

The Outcome

Torrista gained grounds and recognition, onboarded 20 vendors, gained partnership milestones with destinations and airlines, got 100 first bookings in one month with minimal marketing efforts and generated over 10 Million Naira in revenue in one month.

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© 2025 Ayo

Designed by Me and developed by Ibrahim